Thursday, January 26, 2012

Sofia Coppola + Marni for H&M

Photo by Andrew Durham

H&M has tapped Sofia Coppola for the advertising campaign of their Marni collection. According to WWD: "Coppola shot the ad, which will run in cinemas and on television worldwide, as well as online, in Marrakech last October. She is also the director and creator of a print campaign capturing the essence of the film."

I've always thought of Coppola as more of a Marc Jacobs/Celine type, but the ad is sure to be nicely shot.

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